If you’re looking to create a screen printing business plan, you’ve come to the right place!
Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful screen printing businesses. Our screen printing business plan example below is sure to help you!
Below is our screen printing business plan template and sample plan created using our free ai business plan generator:
Welcome to ArtfulImpress Screen Printing, located in the heart of Middletown, CT. Since our launch on January 15, 2024, we have established ourselves as the premier provider of high-quality screen printing services in the community. Our offerings include competitively priced custom T-shirts, professional-grade embroidered apparel, and eye-catching posters and banners. Additionally, our graphic design services are tailored to bring our customers’ visions to life. With a foundation built on exceptional craftsmanship, customer satisfaction, and a central location in Middletown, we are poised to meet and exceed the screen printing needs of our customers.
Our success stems from the wealth of experience our founder brings, having previously run a successful screen printing business. This expertise ensures that we deliver superior services, setting us apart in the industry. Notable accomplishments include establishing our unique brand identity with a distinctive logo and securing a prime location for our business operations. We are confident in our ability to flourish, thanks to these milestones and our commitment to quality and customer service.
The screen printing industry in the United States is flourishing, with a projected growth from $1.8 billion in 2019 to $2.4 billion by 2024. This expansion is fueled by the increasing desire for customized apparel and promotional products. At ArtfulImpress Screen Printing, we are well-placed to capitalize on the trend toward eco-friendly printing practices by offering sustainable options. Additionally, our adoption of advanced digital technology and e-commerce platforms allows us to serve our customers with efficiency and convenience, setting us apart in the growing market.
At ArtfulImpress Screen Printing, we cater to local residents seeking personalized apparel, local businesses needing branded merchandise, and educational institutions requiring screen-printed products for teams and events. Our proximity to these customers ensures convenience and fosters repeat business. We are dedicated to providing tailored solutions that meet the branding and marketing needs of our clients, thereby establishing a loyal and diverse customer base in the Middletown area.
Our competitors include Persnickety Promotions, focusing on a wide range of promotional items; Cinder & Salt, offering eco-friendly apparel; and Emulsion Printhouse, known for handling large-scale orders. ArtfulImpress Screen Printing distinguishes itself through our superior screen printing quality, attention to detail, and a customer-centric approach. We continually integrate the latest industry innovations and prioritize exceptional service, ensuring that we deliver unrivaled value to our customers.
Our marketing plan revolves around a comprehensive suite of services including custom T-shirts at $4.99, embroidered apparel at $6.75, and posters and banners starting at $4.99. We also offer professional graphic design services for $35. Our promotional tactics utilize online marketing, local SEO, community engagement, referral programs, direct mail, networking, collaborations with local artists, and press releases. These strategies are designed to build brand awareness, connect with the community, and foster customer loyalty in Middletown, CT.
In our day-to-day operations, we prioritize excellent customer service, efficient design and pre-production, high-quality production, thorough quality control, and reliable shipping and fulfillment. Financial management and proactive marketing and sales efforts are also integral parts of our operations. We aim to achieve key milestones such as securing a physical location, acquiring necessary equipment, and launching targeted marketing campaigns to reach a monthly revenue of $15,000. Through continuous improvement and staff development, we strive for operational excellence.
Our management team is led by Sarah Green, our President, whose entrepreneurial prowess and commitment to sustainability and efficiency drive ArtfulImpress Screen Printing forward. Sarah’s experience in the renewable energy sector and her strategic foresight ensure that our business is geared towards growth and profitability while upholding our environmental and ethical values.
To achieve our growth goals, ArtfulImpress Screen Printing requires $138,000 in funding. This investment will be allocated across various areas including location buildout, equipment purchases, working capital, initial rent, staff salaries, marketing, advertising, and insurance. These funds are essential for setting up our operations and positioning us for success in the competitive screen printing market.
Below is an overview of our expected financial performance over the next five years:
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | |
---|---|---|---|---|---|
Revenues | $308,545 | $334,102 | $361,776 | $391,742 | $424,190 |
Direct Expenses | $61,134 | $64,248 | $67,522 | $70,962 | $74,577 |
Gross Profit | $247,411 | $269,853 | $294,254 | $320,780 | $349,613 |
Gross Profit (%) | 80.2% | 80.8% | 81.3% | 81.9% | 82.4% |
Other Expenses | $103,153 | $106,282 | $109,507 | $112,829 | $116,252 |
EBITDA | $144,257 | $163,570 | $184,746 | $207,950 | $233,360 |
Depreciation | $13,400 | $13,400 | $13,400 | $13,400 | $13,400 |
Amortization | $0 | $0 | $0 | $0 | $0 |
Interest Expense | $13,800 | $13,800 | $13,800 | $13,800 | $13,800 |
Income Tax Expense | $40,970 | $47,729 | $55,141 | $63,262 | $72,156 |
Net Income | $76,087 | $88,640 | $102,405 | $117,487 | $134,004 |
Welcome to ArtfulImpress Screen Printing, the newest addition to the Middletown, CT business community. As a local screen printing enterprise, we are excited to fill the void in high-quality screen printing services within the area. Our mission is to provide our customers with exceptional products and services that meet their individual and business needs.
Our product line is tailored to offer both individuals and businesses a way to express their unique style and brand. With competitive pricing, we ensure that our customers receive value without compromising on quality. Our custom T-shirts are available for just $4.99, a price that allows for creativity to flourish without financial constraint. For those in need of embroidered apparel, we provide this service at $6.75, ensuring that professionalism and sophistication are within reach. Our posters and banners, priced at $4.99, are perfect for events, promotions, and personal use, offering a canvas for your messages and designs. Moreover, our graphic design services stand ready to assist at $35, bringing your vision to life with professional finesse.
Based in the heart of Middletown, CT, ArtfulImpress Screen Printing is perfectly situated to serve the local community with ease and efficiency. Our central location means we are accessible and dedicated to our local customers, providing a personal touch to every project we undertake.
We are uniquely positioned for success in the Middletown market for several key reasons. Firstly, our founder brings a wealth of experience from running a successful screen printing business, ensuring that we understand the industry and our customers’ needs intimately. Secondly, we pride ourselves on outperforming our competitors with superior screen printing services, guaranteeing customer satisfaction with every order.
Since our inception on January 15, 2024, ArtfulImpress Screen Printing has been committed to establishing a solid foundation as a Sole Proprietorship. We’ve hit the ground running with significant early accomplishments. Our brand identity has been solidified with a custom-designed logo, and our company name has been developed to resonate and be memorable. Additionally, we’ve secured an excellent location that will serve as the hub for our operations and customer interactions.
The screen printing industry in the United States is a thriving sector, with a significant market size and promising growth potential. According to recent data, the screen printing industry in the United States is estimated to be worth over $2 billion. This impressive figure highlights the scale and importance of the industry within the country’s economy.
Furthermore, the market is expected to witness substantial growth in the coming years. Experts predict a compound annual growth rate (CAGR) of approximately 3% for the screen printing industry in the United States. This growth can be attributed to several factors, including increased demand from various sectors such as apparel, promotional products, and signage. As businesses recognize the value of customized and eye-catching printed materials, the demand for screen printing services is anticipated to rise steadily.
Several trends in the screen printing industry are particularly encouraging for ArtfulImpress Screen Printing, a new player in Middletown, CT. One such trend is the growing popularity of custom-designed merchandise and promotional items. As businesses and individuals seek unique ways to stand out, the demand for high-quality screen printing services that can bring their ideas to life has surged. This trend provides an excellent opportunity for ArtfulImpress to establish itself as a go-to destination for top-notch screen printing services in the local market.
Below is a description of our target customers and their core needs.
ArtfulImpress Screen Printing will target local residents seeking personalized clothing and accessories for various occasions such as family reunions, sports teams, school events, and local festivals. These customers will appreciate the ability to support a local business while receiving customized products that reflect their community spirit and personal style. The company will tailor its services to meet the needs of these individuals, ensuring a high level of customer satisfaction and repeat business.
Additionally, ArtfulImpress Screen Printing will also focus on local businesses and organizations in need of branded merchandise. These customers will require bulk orders of screen-printed uniforms, promotional t-shirts, and other items that feature their company logo or messaging. The business will offer competitive pricing and quality services to establish long-term relationships with these clients.
Educational institutions and non-profit organizations will form another significant customer segment for ArtfulImpress Screen Printing. They will need custom apparel for school spirit wear, fundraisers, and community outreach programs. The company will provide design assistance and flexible order quantities to accommodate the varying needs of these groups, ensuring that budget constraints do not hinder their ability to obtain quality screen-printed materials.
ArtfulImpress Screen Printing caters to a diverse clientele looking for high-quality screen printing services for various applications, from custom apparel to promotional merchandise. Customers expect crisp, vibrant, and durable prints that can withstand the test of time without fading or peeling, ensuring that their message or brand remains visible and impactful. The company’s commitment to excellence fulfills this need by using premium inks and materials alongside state-of-the-art screen printing technology.
In addition to quality, customers seek reliable and timely service. ArtfulImpress understands that businesses, organizations, and individuals often operate on tight schedules, especially when preparing for events or marketing campaigns. The company ensures that orders are completed and delivered on time, providing customers with peace of mind and the ability to plan their activities without worrying about delays in receiving their printed products.
Another critical need for customers is personalized service and the ability to bring their unique visions to life. ArtfulImpress offers a collaborative approach, working closely with clients to understand their design preferences and objectives. The expert team can translate even the most intricate designs onto the chosen medium, ensuring that every detail is captured accurately. This personalized touch is essential for customers who value originality and seek to express their identity or brand through custom screen-printed items.
ArtfulImpress Screen Printing’s competitors include the following companies:
Persnickety Promotions offers a range of customized promotional products, including screen-printed apparel and accessories. They cater to corporate clients looking for marketing materials and also serve individuals in need of personalized items for events. With competitive pricing, they position themselves as an affordable option for bulk orders.
The company operates primarily in the Connecticut area, reaching local businesses and organizations. Their customer segments include small to medium-sized businesses, educational institutions, and non-profit organizations seeking promotional items. Persnickety Promotions prides itself on its customer service and quick turnaround times.
However, being a smaller player, they may face challenges in scaling operations and offering the same breadth of services as larger competitors. Their focus on local markets could also limit their exposure to a broader geographic customer base.
Cinder & Salt is known for its eco-friendly and sustainable approach to screen printing, offering a selection of apparel and accessories. They target environmentally conscious consumers and businesses looking for green alternatives in their merchandise. Product prices reflect the premium nature of sustainable goods, which can be higher than conventional items.
Based in Middletown, CT, Cinder & Salt has a strong local presence and also serves customers through its online platform, extending its reach nationally. Their key strengths include a commitment to sustainability and a unique brand identity that resonates with a growing eco-aware customer base.
Their niche focus, however, could be seen as a weakness as it may not appeal to the mass market. Additionally, the premium pricing may deter cost-sensitive customers, potentially limiting their market share in the competitive screen printing industry.
Emulsion Printhouse specializes in high-quality screen printing services for apparel and posters, targeting both businesses and independent artists. They offer a diverse range of products and often collaborate with clients on custom projects. Pricing is structured to accommodate both small custom orders and larger commercial runs, providing flexibility for various customer needs.
The company operates in the broader Connecticut area, with a strong emphasis on supporting local artists and businesses. Emulsion Printhouse’s customer segments include the music and entertainment industry, corporate clients, and small businesses looking for branded merchandise. Their key strengths are their high-quality prints and their support for local arts and culture.
A potential weakness for Emulsion Printhouse is the balance between artisanal quality and mass production efficiency. While they excel in custom, high-quality work, they may struggle to compete on price and turnaround time for larger, less customized orders.
At ArtfulImpress Screen Printing, we pride ourselves on offering superior screen printing services that outshine our competitors. Our commitment to quality is evident in the vibrant colors and lasting durability of the prints we produce. We utilize state-of-the-art equipment and the latest techniques to ensure that every print is a work of art. Our skilled technicians can handle intricate designs with precision, offering our customers a level of detail that is unmatched in the market. We understand that our clients expect the best, and our rigorous quality control procedures guarantee that we meet and exceed those expectations with every order.
We also recognize that each client’s needs are unique, and our ability to provide customized solutions sets us apart. Our team collaborates closely with customers to bring their vision to life, offering expert advice and flexible options to suit various requirements and budgets. We are not just a service provider; we are a partner invested in our customers’ success. With a customer-centric approach, we ensure a seamless and satisfying experience from the initial design consultation to the final delivery of the product. Furthermore, our quick turnaround times and competitive pricing structure provide incredible value, making ArtfulImpress Screen Printing the go-to choice for businesses and individuals alike.
Our marketing plan, included below, details our products/services, pricing and promotions plan.
ArtfulImpress Screen Printing specializes in creating high-quality custom T-shirts designed to meet the unique needs of each customer. With a keen eye for detail and a commitment to excellence, clients can expect vibrant prints on a variety of T-shirt styles and fabrics. The custom T-shirts are competitively priced at just $4.99 each, offering an affordable way to wear personalized apparel or promote businesses, events, and organizations.
For those looking for a touch of elegance and durability in their custom apparel, ArtfulImpress offers exquisite embroidered apparel. This service is perfect for corporate wear, uniforms, and any clothing requiring a sophisticated and professional appearance. Customers can enjoy beautifully embroidered items for only $6.75 per piece, combining quality with affordability.
ArtfulImpress also provides exceptional printing services for posters and banners. Whether you’re advertising a local event, creating visuals for a marketing campaign, or need decorative art, their wide-format printing solutions can cater to all these needs. High-impact posters and banners are available to customers at the cost-effective price of $4.99, ensuring that your message stands out without breaking the bank.
Understanding the importance of strong visuals, ArtfulImpress offers professional graphic design services. Their team of skilled designers can help bring your vision to life or assist in creating a brand new design concept tailored to your requirements. With a focus on creativity and client satisfaction, these custom design services are provided at a rate of $35 per design, making it easy for clients to get custom graphics that perfectly match their printing needs.
ArtfulImpress Screen Printing embraces a comprehensive approach to attracting customers through various promotional methods, with a strong emphasis on Online Marketing. Online marketing serves as a cornerstone of the promotional efforts, leveraging the power of digital platforms to reach a broad audience.
The company’s online marketing strategy includes a user-friendly website showcasing their services, portfolio, and customer testimonials. With search engine optimization (SEO), the site will rank higher in search results, making it easier for potential customers to find ArtfulImpress Screen Printing. Additionally, the company will engage with customers through social media channels, such as Facebook, Instagram, and Twitter, to build a community around their brand.
ArtfulImpress Screen Printing will use email marketing to keep in touch with existing customers and to reach out to potential clients. Regular newsletters will provide subscribers with updates on new services, special offers, and industry news. This direct form of communication will help maintain relationships and encourage repeat business.
Building local partnerships with businesses and organizations in Middletown, CT, will create networking opportunities and increase word-of-mouth referrals. ArtfulImpress Screen Printing will collaborate with event organizers, schools, and local businesses to offer customized screen printing services for various events and campaigns.
By participating in local events and sponsoring community activities, ArtfulImpress Screen Printing will demonstrate its commitment to the local community. This visibility will help establish the brand as a community-centric business, leading to increased local support and customer loyalty.
The company will create promotional products featuring their screen printing work to distribute at events, trade shows, and in the local community. High-quality samples of their work will serve as a tangible representation of their services, enticing potential clients to choose ArtfulImpress for their screen printing needs.
Encouraging satisfied customers to refer new clients will be a key element of the promotional strategy. ArtfulImpress Screen Printing will implement a customer referral program that rewards both the referrer and the new customer, fostering a network of brand advocates.
For local traffic, the company will host in-store promotions and open houses to invite the community to learn more about screen printing. These events will provide an opportunity for hands-on experiences and direct engagement with the staff and products.
With a multifaceted approach to promotion, ArtfulImpress Screen Printing expects to attract and retain a diverse customer base in Middletown, CT, and beyond. By consistently delivering high-quality services and engaging with customers through multiple channels, the company is poised for success in the screen printing industry.
Our Operations Plan details:
ArtfulImpress Screen Printing expects to complete the following milestones in the coming months in order to ensure its success:
Our management team has the experience and expertise to successfully execute on our business plan.
ArtfulImpress Screen Printing management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:
Sarah Green, President, brings a wealth of leadership and entrepreneurial experience to ArtfulImpress Screen Printing. Having a track record of successfully managing a biodiesel business, Sarah has demonstrated her ability to navigate the complexities of a dynamic industry while driving growth and innovation. Her previous role has equipped her with vital skills in operations management, strategic planning, and team leadership. Sarah’s foresight in recognizing market trends and her expertise in sustainable practices is an invaluable asset, as she steers the company towards eco-friendly initiatives and operational excellence. Her business acumen and commitment to success are pivotal in guiding ArtfulImpress Screen Printing towards a prosperous and sustainable future.
Below is an overview of our expected financial performance over the next five years:
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | |
---|---|---|---|---|---|
Revenues | $308,545 | $334,102 | $361,776 | $391,742 | $424,190 |
Direct Expenses | $61,134 | $64,248 | $67,522 | $70,962 | $74,577 |
Gross Profit | $247,411 | $269,853 | $294,254 | $320,780 | $349,613 |
Gross Profit (%) | 80.2% | 80.8% | 81.3% | 81.9% | 82.4% |
Other Expenses | $103,153 | $106,282 | $109,507 | $112,829 | $116,252 |
EBITDA | $144,257 | $163,570 | $184,746 | $207,950 | $233,360 |
Depreciation | $13,400 | $13,400 | $13,400 | $13,400 | $13,400 |
Amortization | $0 | $0 | $0 | $0 | $0 |
Interest Expense | $13,800 | $13,800 | $13,800 | $13,800 | $13,800 |
Income Tax Expense | $40,970 | $47,729 | $55,141 | $63,262 | $72,156 |
Net Income | $76,087 | $88,640 | $102,405 | $117,487 | $134,004 |
To accomplish our growth goals, ArtfulImpress Screen Printing needs $138,000 in funding. Key uses of this funding will be as follows:
Capital Investments | |
---|---|
Location Buildout | $50,000 |
Furniture | $5,000 |
Screen Printing Machines | $10,000 |
Computers and Software | $2,000 |
Non Capital Investments | |
---|---|
Working Capital | $30,000 |
Initial Rent/Lease | $4,500 |
Staff Salaries (First 3 Months) | $30,000 |
Marketing and Advertising | $5,000 |
Insurance | $1,500 |
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | |
---|---|---|---|---|---|
Revenues | |||||
Revenues | $308,545 | $334,102 | $361,776 | $391,742 | $424,190 |
Total Revenues | $308,545 | $334,102 | $361,776 | $391,742 | $424,190 |
Direct Costs | |||||
Direct Costs | $61,134 | $64,248 | $67,522 | $70,962 | $74,577 |
Total Direct Costs | $61,134 | $64,248 | $67,522 | $70,962 | $74,577 |
GROSS PROFIT | $247,411 | $269,853 | $294,254 | $320,780 | $349,613 |
GROSS PROFIT % | 80.2% | 80.8% | 81.3% | 81.9% | 82.4% |
Other Expenses | |||||
Salaries | $72,814 | $75,023 | $77,299 | $79,644 | $82,060 |
Marketing Expenses | $6,067 | $6,251 | $6,441 | $6,637 | $6,838 |
Rent/Utility Expenses | $6,067 | $6,251 | $6,441 | $6,637 | $6,838 |
Other Expenses | $18,203 | $18,755 | $19,324 | $19,911 | $20,515 |
Total Other Expenses | $103,153 | $106,282 | $109,507 | $112,829 | $116,252 |
EBITDA | $144,257 | $163,570 | $184,746 | $207,950 | $233,360 |
Depreciation | $13,400 | $13,400 | $13,400 | $13,400 | $13,400 |
Amortization | $0 | $0 | $0 | $0 | $0 |
EBIT | $130,857 | $150,170 | $171,346 | $194,550 | $219,960 |
Interest Expense | $13,800 | $13,800 | $13,800 | $13,800 | $13,800 |
PRETAX INCOME | $117,057 | $136,370 | $157,546 | $180,750 | $206,160 |
Net Operating Loss | $0 | $0 | $0 | $0 | $0 |
Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 |
Taxable Income | $117,057 | $136,370 | $157,546 | $180,750 | $206,160 |
Income Tax Expense | $40,970 | $47,729 | $55,141 | $63,262 | $72,156 |
NET INCOME | $76,087 | $88,640 | $102,405 | $117,487 | $134,004 |
Net Profit Margin (%) | 24.7% | 26.5% | 28.3% | 30% | 31.6% |
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | |
---|---|---|---|---|---|
ASSETS | |||||
Cash | $147,885 | $248,261 | $362,240 | $491,892 | $499,179 |
Other Current Assets | $26,484 | $28,678 | $31,053 | $32,645 | $35,349 |
Total Current Assets | $174,370 | $276,939 | $393,294 | $524,537 | $534,528 |
Intangible Assets | $0 | $0 | $0 | $0 | $0 |
Acc Amortization | $0 | $0 | $0 | $0 | $0 |
Net Intangibles | $0 | $0 | $0 | $0 | $0 |
Fixed Assets | $67,000 | $67,000 | $67,000 | $67,000 | $67,000 |
Accum Depreciation | $13,400 | $26,800 | $40,200 | $53,600 | $67,000 |
Net fixed assets | $53,600 | $40,200 | $26,800 | $13,400 | $0 |
Preliminary Exp | $0 | $0 | $0 | $0 | $0 |
TOTAL ASSETS | $227,970 | $317,139 | $420,094 | $537,937 | $534,528 |
LIABILITIES & EQUITY | |||||
Current Liabilities | $13,882 | $14,410 | $14,960 | $15,315 | $15,902 |
Debt outstanding | $138,000 | $138,000 | $138,000 | $138,000 | $0 |
Total Liabilities | $151,882 | $152,410 | $152,960 | $153,315 | $15,902 |
Share Capital | $0 | $0 | $0 | $0 | $0 |
Retained earnings | $76,087 | $164,728 | $267,134 | $384,621 | $518,625 |
Total Equity | $76,087 | $164,728 | $267,134 | $384,621 | $518,625 |
TOTAL LIABILITIES & EQUITY | $227,970 | $317,139 | $420,094 | $537,937 | $534,528 |
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | |
---|---|---|---|---|---|
CASH FLOW FROM OPERATIONS | |||||
Net Income (Loss) | $76,087 | $88,640 | $102,405 | $117,487 | $134,004 |
Change in Working Capital | ($12,601) | ($1,665) | ($1,825) | ($1,235) | ($2,117) |
Plus Depreciation | $13,400 | $13,400 | $13,400 | $13,400 | $13,400 |
Plus Amortization | $0 | $0 | $0 | $0 | $0 |
Net Cash Flow from Operations | $76,885 | $100,375 | $113,979 | $129,651 | $145,286 |
CASH FLOW FROM INVESTMENTS | |||||
Fixed Assets | ($67,000) | $0 | $0 | $0 | $0 |
Intangible Assets | $0 | $0 | $0 | $0 | $0 |
Net Cash Flow from Investments | ($67,000) | $0 | $0 | $0 | $0 |
CASH FLOW FROM FINANCING | |||||
Cash from Equity | $0 | $0 | $0 | $0 | $0 |
Cash from Debt financing | $138,000 | $0 | $0 | $0 | ($138,000) |
Net Cash Flow from Financing | $138,000 | $0 | $0 | $0 | ($138,000) |
Net Cash Flow | $147,885 | $100,375 | $113,979 | $129,651 | $7,286 |
Cash at Beginning of Period | $0 | $147,885 | $248,261 | $362,240 | $491,892 |
$147,885 | $248,261 | $362,240 | $491,892 | $499,179 |
A screen printing business plan is a document that outlines the strategies you have developed to start and/or grow your screen printing business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your screen printing business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.
A business plan is required if you are seeking funding for your screen printing business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a screen printing business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.
Download our Screen Printing Business Plan PDF to help guide you as you create your business plan for your own screen printing business.